The project was created to address key adoption barriers:

• complex onboarding

• unreliable transfers

• lack of user-friendly tools

  
  

As a product designer, my role included:

• UX research & user interviews

• competitive analysis

• analytics (PostHog, heatmaps, surveys, web)

• wireframes & high-fidelity design

• design system creation

• usability testing

• software vendor collaboration

The Problem

Despite its promise, crypto often feels inaccessible. Instead of empowerment, the experience creates stress and confusion.

• Complex onboarding – wallets, seed phrases, networks.

• Trust barriers – irreversible mistakes, hacks, lost funds.

• Financial exclusion – in some African and Asia countries, unreliable banks & high fees block payments.

• Low adoption – onboarding takes 30+ minutes, discouraging newcomers.

The Solution - BREAD

We designed BREAD with one mission: to remove friction and give users the fastest path from intention to action.

Frictionless Onboarding & Access

SMS-based transfers → simple as a phone number, no seed phrases, no network confusion.

Rewarding Experience

Badges → gamified recognition, progress, motivation.

Process

The design process combined qualitative research, quantitative data, prototyping, and testing to create a product that was both intuitive and technically feasible.

Research & Insights

• Interviews in Europe and Africa.

• Found failed bank transfers in Nigeria → SMS-based onboarding.

• Competitive analysis → drop-off during seed phrases.

• Web analytics

Ideation & Strategy

• Defined pillars: simplicity, security, instant access.

• Prioritized SMS transfers, referral engine, and trading with ease.

  
  

Wireframing & Prototyping

• Low-fi → hi-fi prototypes.

• Built a scalable design system.

Key Takeaway

I simplified one of the most complex digital finance experiences into a product that feels instant, safe, and rewarding — enabling adoption across both developed and emerging markets.